Deep Dive: Apples and Dark Patterns

Rundumschau
Rundumschau
Deep Dive: Apples and Dark Patterns
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The Court found Apple implemented measures designed to stifle competition and maintain its revenue. These included imposing a new 27% commission on off-app purchases, creating a full-screen “scare screen” warning to deter users from leaving the app, and restricting links to visually unprominent “Plain Button style”. Apple also required static URLs, increasing friction and breakage in the purchase flow, and excluded certain developers from beneficial programs if they used external links. The Court found these actions, which form a “mosaic” of anti-steering provisions, were intentionally designed to make alternatives to In-App Purchase economically non-viable and deter users, constituting a willful violation of the injunction.

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